Cyera Pricing and Sentra Pricing: What DSPM Vendors Actually Cost

Cyera and Sentra both publish real list prices on AWS Marketplace, and neither publishes them on its own website. Read from the live listings on 2 September 2026, Cyera sells three packages at $50,000.00, $100,000.00 and $250,000.00 for 12 months, against stated ceilings of 25TB, 100TB and 250TB. Sentra sells four tiers at $50,000.00, $100,000.00, $250,000.00 and $500,000.00 for 12 months, priced in gigabytes, with no quantity stated anywhere on the listing.

That difference is the whole article. Two direct competitors, two published rate cards, and only one of them tells you what your money buys.

Every figure below came from the public AWS Marketplace product pages, in US dollars, at list, before any private offer or negotiated discount. We have not found these rate cards published anywhere else.

Cyera pricing: three packages with a stated ceiling

Only a 12-month term is offered. There is no 24 or 36 month option on the listing, so the multi-year question does not arise here at all.

Because Cyera states a ceiling, you can do the arithmetic that matters, which is the effective price per terabyte:

Cyera's volume discount stops at 100TB. Moving from Standard to Business quadruples your covered data and only doubles the bill, so the effective rate halves from $2,000 to $1,000 per terabyte. Moving from Business to Enterprise gives you two and a half times the data for two and a half times the money, and the rate does not move at all.

That flat second step is the useful thing to know before a call. If your estate is heading past 100TB, the published rate card gives you no volume argument, which is exactly the point at which most buyers assume they have earned one. Go in knowing that any break above 100TB is a concession you are asking for rather than a rate you qualify for.

Sentra pricing: four tiers, no stated quantity

Sentra also offers a 12-month term only. Two things stand out.

The first is the top of the range. At $500,000.00 a year, Sentra Enterprise is the largest single published list price we have found anywhere in data classification or data security posture management, ahead of BigID at $175,000 and Collibra at $170,000. That is consistent with a product built for estates where the unstructured problem is genuinely measured in petabytes, and it tells you plainly who the listing is aimed at.

The second is the gap. Sentra prices in gigabytes and never says how many gigabytes any plan includes. The meter is published and the entitlement is not. So the four numbers are starting coordinates, not quotes, and you cannot check any of them against your own estate before you take a demo. Cyera can be sanity-checked with a calculator. Sentra cannot.

This is not unique to Sentra, and it is worth naming the pattern rather than treating it as a slight. Securiti sells a "Platform Fee" of one Unit for $100,000.00 and does not define a Unit. Collibra sells one Unit for $170,000.00 and does not define a Unit. Immuta sells 960 Units for $96,000.00, which works out to exactly $100.00 per Unit, and does not define a Unit either. Across this whole category, Cyera is the exception.

Cyera vs Sentra: the price comparison side by side

US list prices read from the public AWS Marketplace product pages on 2 September 2026, excluding private offers, reseller margin and negotiated discounts.

The two entry tiers land on the same number, which is a reasonable signal that $50,000 a year is roughly the real floor for enterprise cloud DSPM in 2026, whatever a review site tells you. Above that the ladders diverge: Cyera stops at $250,000 and Sentra keeps climbing to twice that.

How much does DSPM cost compared to the rest of the category?

Neither number means much in isolation, so here is where they sit against the platforms these two get shortlisted against. Every figure is from a live, transactable rate card read on the date shown.

Varonis is the outlier and the useful one, because it is the only vendor in this space that lets you build an estimate from the bottom up. Instead of a platform fee it publishes seventeen separate per-connector unit prices, from $310 a year to cover a SaaS application like Slack or Okta up to $30,000 to cover Snowflake. We broke the whole card down in our guide to Varonis pricing.

Is Cyera or Sentra better for a large unstructured estate?

Sentra's rate card is built for it and Cyera's is not, and you can read that straight off the pricing. Cyera's published ladder stops at 250TB, so an estate materially larger than that is off the rate card entirely and into a custom conversation. Sentra's top tier is twice Cyera's top tier, which is a vendor telling you where it expects its largest customers to sit.

For estates under 100TB the picture reverses. Cyera's Business package covers up to 100TB for $100,000 with the ceiling written down, and Sentra's Essential plan costs the same $100,000 while committing to nothing you can verify. On price transparency alone, under 100TB Cyera is the easier purchase to justify to a finance team, because you can show the arithmetic.

Do Cyera and Sentra offer a multi-year discount?

Neither offers a multi-year term at all on AWS Marketplace, so the question does not arise for these two. It is worth answering for the category, though, because buyers routinely open a negotiation assuming a three-year commitment carries a standard discount.

It does not. Every multi-year term we have read across data classification and access governance is exactly two or three times the annual figure, with no reduction whatsoever. Collibra runs $170,000, $340,000 and $510,000 for 12, 24 and 36 months. All seventeen Varonis connector dimensions scale linearly. Privacera runs $100,000, $200,000 and $300,000. A longer commitment buys nothing on the published rate card, which means any multi-year discount you receive is a concession you negotiated rather than a rate you qualified for. Assuming otherwise is a weak way to open.

What DSPM pricing does not cover

Both of these tools are very good at the job they do, which is finding sensitive data across cloud stores and scoring which identity-to-data combinations are dangerous. There is a specific limitation worth understanding before you sign, and it is structural rather than a product gap.

A DSPM scan labels the objects it scanned. It does not follow a value as it moves. Someone selects a classified column into a staging table, an analyst aggregates staging into a mart, a dbt model joins the mart into a wider table, and that table feeds a dashboard shared outside the team. Six hops later a field derived from regulated data is sitting somewhere no label was ever applied, and the next scan still reports clean, because nothing about that object looks like the thing that was originally tagged.

That is a lineage question rather than a classification question, and it is the one that tends to surface during an audit rather than during a rollout. It is also why privacy teams running subject-access requests usually end up needing a second system to trace where one person's records actually live across the estate, because a posture score tells you the exposure exists and not which downstream copies contain the individual you were asked about.

Datatrail answers the lineage half. You connect a read-only role, we parse query history alongside your dbt manifest, and you get column-level lineage and impact analysis showing every downstream table, model and dashboard that derives from a given source column. We do not classify data and we are not an alternative to Cyera or Sentra. Buy a classifier to find and label the data, then use lineage to find out where the labeled data already went.

The short version

Cyera lists at $50,000, $100,000 and $250,000 for up to 25TB, 100TB and 250TB, and is the only vendor in this category whose published price states what you get. Sentra lists at $50,000, $100,000, $250,000 and $500,000 in gigabytes with no quantity stated, and its top tier is the highest published price in the category. Both are 12-month terms only, and neither publishes on its own website. If your estate is under 100TB and you need a number you can defend internally, Cyera is easier to justify. If it runs to petabytes, Sentra's card is the one built for you.

The full field, including BigID, Varonis, Securiti, Microsoft Purview and the classification already built into Snowflake and Databricks, is laid out in our comparison of data classification tools. The enforcement layer that acts on these labels is covered in data access governance tools.