Secoda vs Atlan: Pricing, Lineage and What the Atlassian Acquisition Changes

Secoda and Atlan are both AI-first data catalogs with column-level lineage, and neither prints a price on its own website. The difference is what sits behind the quote: Atlan's filed public-sector rate card puts its platform at £110,000 a year for the Advanced tier and £300,000 for Enterprise (roughly $148,700 and $405,500) before seats and connectors, while Secoda, an Atlassian company since 4 December 2025, still routes all three of its tiers to a sales call with no published anchor at all. Pick Atlan if you are running a formal governance program with a six-figure budget and want a catalog the whole company lives in. Pick Secoda if you want AI-driven discovery for a mid-sized team, especially one already standardized on Jira and Confluence. If what you actually need is to know what a column change breaks, neither is the cheapest answer.

Nearly every page that ranks for this comparison is written by Secoda. That is fine for feature lists, but a vendor is not going to tell you what the other vendor charges, or what its own acquisition means for your contract. This page does both, from primary sources, read on 22 September 2026.

Secoda vs Atlan at a glance

Sources: secoda.co/pricing and Secoda's acquisition announcement; Atlan's G-Cloud 14 pricing document as summarized on our Atlan pricing page; AWS Marketplace searches for both vendors. Sterling figures are the filed amounts; dollar conversions are approximate.

Secoda vs Atlan pricing: one filed rate card, one blank

Atlan is the rare enterprise catalog whose full price list is public, just not on its own site. Its UK Government Digital Marketplace filing itemizes the platform (£110,000 a year for Advanced with up to 10 admins and 5 connectors, £300,000 for Enterprise with unlimited connectors and a non-production instance), the seats that sit on top (an Admin at £2,388, a Member at £588, a read-only Guest at £60), and the add-ons that turn a quote into a surprise: £1,000 per connector per month, £24,000 a year for Atlan AI on the Advanced tier, £18,000 for a non-production instance, £12,000 to put your own logo on the tenant. A realistic Advanced deployment for a 40-person data organization, with 5 admins, 20 members and a few extra connectors, lands well above the £110,000 headline. The line-by-line math is on the Atlan pricing page.

Secoda publishes nothing comparable. Its pricing page lists what each tier contains, and the list is useful: Core has column and table-level lineage, the full catalog, automations, API access, SAML, SSH and reverse SSH tunnels and RBAC; Premium adds the Data Quality Score, guest accounts, policies, single-tenant deployment and PII scanning; Enterprise is the custom tier. Every one of the three ends in the same button. Third-party sites quote starting prices for Secoda, but none of them cites a source and Secoda has never confirmed one, so we do not repeat them.

The acquisition did not change that. Atlassian publishes per-user prices for Jira, Confluence and Rovo, and as of today none of those price lists carries a Secoda line. If you are pricing Secoda now, you are negotiating with a business unit inside a company that prices everything else per user per month, which is worth knowing before you accept a flat platform quote.

What the Atlassian acquisition changes for a Secoda buyer

Atlassian announced the Secoda acquisition on 4 December 2025 for an undisclosed amount. Its stated plan is to fold Secoda's catalog into Rovo, Atlassian's AI layer, so that business users can find and understand company data from inside Jira and Confluence. Secoda's own announcement frames it the same way. As of September 2026 Secoda still sells under its own brand from its own site.

Three practical consequences follow. First, the product's center of gravity is moving toward the business user asking a question in Confluence, not the analytics engineer tracing a column. That was already Secoda's positioning, and the acquisition hardens it. Second, if your company runs on Atlassian, Secoda's integration story is going to be better than any competitor's: data requests that land as Jira tickets, glossary terms that surface in Confluence pages, and one identity across all of it. Internal ticket routing that puts each data request in front of the right owner is exactly the kind of workflow a Jira-native catalog can make effortless. Third, if your company does not run on Atlassian, you should ask in writing how the standalone product will be developed and priced over the term of your contract, because the strategic reason for the deal was Rovo, not standalone Secoda.

None of that is a knock on the product. It is the standard due diligence for buying from a company that was just acquired, and the answers belong in the order form rather than a sales deck.

Secoda vs Atlan on data lineage

Both build column-level lineage automatically by parsing SQL, both extend it into the BI layer, and both present it as a graph inside the catalog. Secoda's Core tier includes column and table-level lineage and brings tests, events and ETL steps into the same view; its column-level lineage into dashboards covers Looker and Tableau. Atlan's column-level lineage ships in the Advanced tier and its BI lineage covers Tableau, Looker and Power BI, though its own Power BI reference documents lineage at the dataflow, dataset and measure level rather than per column. If Power BI is your reporting layer, test column-level coverage in both trials rather than taking either feature list at face value.

The honest difference is not depth, it is what the lineage is for. In both products lineage is a supporting feature of a catalog: it exists so that a person who found a table can see where it came from. Neither is built around the question an engineer asks before a pull request, which is "if I change this column, what breaks downstream, and who owns it". That question needs the graph to be the product, with impact analysis, freshness and schema alerts running on it, rather than a tab inside an asset page. It also needs the graph to cover the SQL that never went through a catalog connector: ad hoc analyst queries, scheduled exports, a stored procedure someone wrote in 2022. Our column-level lineage page explains how a graph built from warehouse query history covers that, and impact analysis shows what it looks like when a change is about to ship.

If you run dbt, there is one more comparison to make before buying a catalog for its lineage: dbt itself now computes column-level lineage locally in dbt v2, and gates the shared version behind its Enterprise plan. We compared every route on dbt column level lineage.

Secoda vs Atlan on AI, governance and rollout

Secoda's product is organized around Secoda AI, an assistant that answers questions about the data estate in natural language, drafts documentation, and increasingly runs analyses. That is the feature Atlassian bought, and it is the reason Secoda tends to win evaluations where the buyer is a head of data trying to get 200 business users to self-serve. Atlan AI does similar work but arrives as a £24,000 line item on the Advanced tier and is only bundled at Enterprise.

Atlan's advantage is the governance layer around the catalog: personas and purposes for policy, a mature glossary, playbooks for bulk metadata changes, and the operational polish that comes from selling into large enterprises for longer. Its filed price list also reflects that: the Enterprise tier exists because Atlan expects customers who will use unlimited connectors and want a non-production instance to test upgrades against. Secoda's Premium tier covers policies, PII scanning and single-tenant hosting, which is enough for most mid-market governance needs and less than a bank's.

Rollout time is where mid-market buyers often decide. Secoda is known for fast onboarding and a low-configuration setup; Atlan's implementations are typically scoped as projects, and the rate card prices implementation "after scoping", which in our experience means weeks rather than days. A team with one platform engineer and no steward program will get value from Secoda sooner. A team with a governance office will use more of Atlan.

Secoda or Atlan: which should you choose?

Choose Atlan if you have a formal data governance program, a budget that can absorb a £110,000 to £300,000 platform fee plus seats, a steward team that will use personas, purposes and playbooks, and a preference for a vendor whose full price list you can read before the first call. The filed rate card is also a negotiating asset: you know the list price of every seat and add-on going in.

Choose Secoda if the goal is company-wide discovery through an AI assistant, your team is mid-sized, you want to be live in weeks, and especially if your organization already runs on Atlassian, where the Rovo integration will make Secoda the path of least resistance. Get the post-acquisition roadmap and pricing model for standalone use in writing.

And step back if your real problem is narrower than a catalog. A lot of Secoda vs Atlan evaluations start because a dashboard broke and nobody could say why, or because a column rename took out a finance report. Those are lineage and monitoring problems, and a catalog is an expensive way to solve them. DataTrail connects read-only to Snowflake, Databricks, BigQuery, Redshift or Postgres, parses query history and dbt artifacts into a column-level graph, and runs impact analysis, freshness monitoring and schema-change alerts on it, from $99 to $799 a month on the pricing page with no seat count and no connector meter. It has no glossary and no AI assistant; if those are the mandate, buy one of the two catalogs above. The side-by-sides are on Secoda alternatives and Atlan competitors and alternatives, and the whole field is in data catalog tools.

Frequently asked questions

Is Secoda cheaper than Atlan?

Probably, but Secoda has never published a price to confirm it. Atlan's filed rate card starts at £110,000 a year (about $148,700) for the Advanced platform before seats and connectors. Secoda's three tiers all route to sales with no anchor, and third-party starting prices for it are unsourced. Ask Secoda for a written quote against Atlan's list; the comparison is on the Atlan pricing page.

Did Atlassian buy Secoda?

Yes. Atlassian announced the acquisition of Secoda on 4 December 2025 for an undisclosed sum and said it would integrate Secoda's data catalog into Rovo, its AI platform, so business teams can discover data from Jira and Confluence. Secoda continues to operate under its own brand as of September 2026.

Does Secoda have column-level lineage?

Yes. Column and table-level lineage is listed in Secoda's Core tier, and the lineage view includes tests, events and ETL steps. Column-level lineage into BI dashboards covers Looker and Tableau. Atlan also has column-level lineage, in its Advanced and Enterprise tiers, and both vendors document Power BI lineage at the asset level rather than per column.

Does Atlan publish its pricing?

Not on atlan.com, and its AWS Marketplace listing shows "Request private offer" with no figure. Its pricing is public anyway, through the rate card Atlan filed with the UK Government Digital Marketplace: £110,000 a year for Advanced, £300,000 for Enterprise, plus per-seat licenses from £60 for a Guest to £2,388 for an Admin and £1,000 per connector per month.

What is a good alternative to both Secoda and Atlan?

For a free, self-hosted catalog with column-level lineage, OpenMetadata or DataHub Core. For an enterprise governance contract, Alation or Collibra, whose prices we have also verified. For the narrower job of seeing what a column change breaks and being alerted when upstream data goes stale, a lineage-first tool such as DataTrail on a flat plan, without a catalog rollout.