DataHub vs Atlan Pricing for Teams Choosing a Data Catalog

DataHub Cloud lists at $75,000 a year for up to 20 monthly active users on AWS Marketplace, and buyers report paying a median of $67,500. Atlan prints no price in the US, but its own filed rate card starts at £110,000 a year (about $148,700) for the Advanced platform before seats and extra connectors. DataHub Core, the open source edition, costs nothing to license under Apache 2.0. Choose DataHub when an engineering team wants a metadata graph it can extend and an open source exit; choose Atlan when the job is getting analysts and business users to actually open the catalog.

Most DataHub vs Atlan comparisons are written by one of the two vendors, and neither one prints a price. Both companies have put real numbers in public anyway, just not on their own websites. This page puts those numbers side by side, works through a realistic team, and says plainly where each product wins. Every figure carries its source and the date we read it.

DataHub vs Atlan pricing at a glance

The short read: DataHub has the only US dollar list price of the two and a free edition, and Atlan's one published card is a UK filing from April 2024 that runs well above what US buyers report signing. Neither number is the quote you will get. Both are useful for knowing whether that quote is reasonable.

What DataHub Cloud costs

The company behind DataHub, which was called Acryl Data until its May 2025 rename, sells DataHub Cloud on AWS Marketplace. We read the rate card out of the listing on 2 October 2026. It has exactly one dimension, "Discover & Govern", described as "Up to 20 Monthly Active Users", at $75,000.00 for a 12-month contract. No 24 or 36 month term is offered. That works out to $3,750 per active user per year at full use, and the listing's refund policy says all fees are non-cancellable and non-refundable except as required by law.

Buyer data points the same way. Vendr, which aggregates purchases it has seen, still files DataHub under its old Acryl Data name and shows a median of $67,500 a year, with contracts from $40,500 to $127,050. The median sits about 10% under the AWS list, which is a normal negotiated discount for a first-year deal. The full breakdown, including what DataHub Core costs to run yourself, is on our DataHub pricing page.

DataHub Core is the other half of the answer. The GitHub repository is Apache 2.0 with about 12,790 stars, and releases are still frequent: the project shipped v1.6.0.3 on 25 September 2026. Self-hosting removes the license fee, not the cost. You run Kafka, a search index, a database and the DataHub services, and someone on the platform team owns upgrades. For a team that already operates that kind of stack, Core is a genuine option; for one that does not, the $75,000 is mostly buying operations you would otherwise staff.

What Atlan costs

Atlan's only published rate card is the pricing document it filed with the UK government's G-Cloud 14 marketplace on 30 April 2024. It is specific. The Advanced platform is £110,000 a year with up to 10 admins and up to five connectors; Enterprise is £300,000 with unlimited connectors and Atlan AI included. Seats sit on top of the platform fee: £2,388 a year for an Admin, £1,188 for Insights, £588 for a Member and £60 for a Guest. Each connector beyond the bundle is £1,000 a month, and on Advanced, Atlan AI is a separate £24,000 a year.

On AWS Marketplace, Atlan's listing carries no pricing dimensions at all, only a private offer. And US buyers clearly pay less than the UK card suggests: Vendr's Atlan guide puts annual contracts at $15,000 to $150,000 and up, with 20 to 30 user Team deals commonly in the $25,000 to $50,000 range. Read the filed card as a ceiling and the reported range as the market. Every line, converted to dollars, is on Atlan pricing.

A worked example for a 15-person data team with eight sources

Here is the same team priced both ways from the published documents: three people who administer the catalog, six analysts who query in it, six who curate glossary terms, and eight connected sources (a warehouse, dbt, Airflow, two BI tools and three operational databases).

At list, Atlan costs about three times as much for this team, and almost all of the gap is the platform line. But the reported ranges overlap heavily, so a negotiated Atlan deal can land at or below DataHub Cloud's list price. That is the practical takeaway: DataHub's price is the more predictable of the two, and Atlan's has more room to move. Both renewals are annual commitments, so put the term and notice window into your contract management software the day you sign; DataHub's listing in particular makes the fee non-refundable once the term starts.

Lineage, where the products really differ

Both build column-level lineage, so the checkbox comparison is a tie. The difference is in how you get it and what you can do with it.

DataHub ships column-level lineage in the free Apache 2.0 edition as well as in Cloud. It parses SQL with an open source parser and documents what that parser cannot handle, which is unusually honest and worth reading before you rely on it for stored procedures or dynamic SQL. Because the metadata model is event-driven and fully open, engineering teams build their own automation on it, such as failing a deploy that would break a downstream asset.

Atlan includes column-level lineage in its Advanced tier and puts its effort into the experience around it: lineage inside the catalog, in Slack and in the BI tool, with personas and a glossary that non-engineers will use. If your problem is that nobody outside the data team trusts or finds the data, that experience is what you are paying for. If your problem is impact analysis before a change ships, both products give you the graph, and the question becomes how much catalog you want to buy around it. We cover that trade in more depth in OpenMetadata vs DataHub and Secoda vs Atlan.

Which one to buy

Buy DataHub Cloud if your catalog users are mostly engineers and analytics engineers, you want to extend the metadata model through APIs, and you value the option to drop back to self-hosted Core without migrating to a different product. The $75,000 list price is published, and the median deal is lower.

Buy Atlan if adoption is the hard part: governance leads, analysts and business users who need a catalog they will open every day, with a glossary, personas and collaboration built in. Expect a sales-led quote and negotiate against the reported range, not the UK card.

Buy neither if what you really need is to know which models and dashboards break when a column changes. That is a lineage problem, and a full catalog is an expensive way to solve it. DataTrail connects to Snowflake, Databricks, BigQuery, Redshift or Postgres with a read-only role and builds column-level lineage from query history and your dbt project, with impact analysis before each merge. Plans run $708 to $5,748 a year with unlimited team members, listed on the pricing page. If a catalog is still the right purchase, our data catalog tools comparison covers the rest of the field, including Alation pricing at $60,000 on AWS.

Frequently asked questions

Is DataHub cheaper than Atlan?

Usually, yes. DataHub Cloud lists at $75,000 a year for up to 20 monthly active users and buyers report a median of $67,500, while Atlan's filed Advanced platform alone is £110,000 (about $148,700) before seats. Reported Atlan deals start lower, from about $15,000 for small teams, so a negotiated Atlan contract can undercut DataHub Cloud.

Is DataHub free?

DataHub Core is free to license under Apache 2.0 and includes column-level lineage, but you host and operate it yourself, including Kafka, a search index and a database. DataHub Cloud, the managed product, is paid, listing at $75,000 a year for up to 20 monthly active users on AWS Marketplace.

Does Atlan publish pricing?

Not on atlan.com and not on its AWS Marketplace listing, which offers private offers only. The one rate card Atlan has published is its UK G-Cloud 14 filing from 30 April 2024: £110,000 a year for Advanced, £300,000 for Enterprise, seats from £60 to £2,388 a year and extra connectors at £1,000 a month.

What is a DataHub monthly active user?

The AWS listing prices DataHub Cloud by monthly active users, up to 20 for $75,000 a year, but does not define the term on the listing. Ask in writing whether read-only viewers, API clients and service accounts count toward the 20, because that decides whether a wide rollout stays inside the package.

Which is better for column-level lineage, DataHub or Atlan?

Both provide column-level lineage. DataHub includes it even in the free open source edition and documents its SQL parser's limits openly, which suits engineering teams. Atlan includes it in the Advanced tier with a stronger experience for business users. If lineage and impact analysis are the only requirement, a lineage-first tool costs far less than either catalog.